Frequently Used Models in PowerPoint Presentation: 4P 4C Analysis
This is an advanced application of a marketing mix analysis. This will help you answer the following questions:
|
| Product | Price | Promotion | Place |
| Consumer | What product features do your consumers want? | What kind of pricing schemes best fit your consumer profile? | What type of promotions will consumers most likely be responding on? | What is the most desired place or sales channel to reach your consumers? |
| Competitor |
What product features are currently offered by your competitors? | What pricing strategies are currently employed by your competitors? | What type of promotions are your competitors currently doing? | Where do your competitors sell their products? |
| Company |
What product features are you currently offered to the consumers? | What are your current pricing strategies? | What is your current promotional plan? | Where do you currently sell your products? |
| Community |
What features are favoured or not favoured by the community? | What kind of pricing strategies are encouraged or being supported by the community? Which ones do not? | What type of promotion strategies are perceived as favourable or not favourable in the community’s culture? | Where and what kind of distribution channels are you allowed to sell your products? |
Again, use action title (refer to the Action Title article) as the slide title. After doing this analysis, you should be able to refine your company’s current marketing mix to better match with consumer needs, respond to competitors’ actions, and know the limitations for various strategies within the community.
More Readings from the Category: Secrets in Top Consulting Firms' Million-Dollar Presentation
- Action Title in PowerPoint Presentation
- Secrets in Million-Dollar Presentation: Value Curve
- Frequently Used Models in PowerPoint Presentation: GE/ McKinsey Matrix
- Frequently Used Models in PowerPoint Presentation: Value Chain SWOT Analysis
- Frequently Used Models in PowerPoint Presentation: SWOT Analysis
- Frequently Used Model in Presentations: BCG Matrix
- Frequently Used Models in PowerPoint Presentation: Competitor Analysis
- Marketing Mix (4P) Analysis
- McKinsey 7-S Framework
- Opportunity Identification Chart / Ansoffs Matrix
- PEST Analysis
- Porter 5 Forces Analysis
