Presentation Tips: Positioning for Millionaire Sales Professional
There is a minor difference between a millionaire salesman and a poor salesman. It is their positioning.
A Millionaire salesman does not try to appear as a salesman in front of customers. They usually appear as problem-solvers, helpers, consultants, friends and industry experts.
Here is a list of things you can do in order to get to the correct positioning:
Relationship building activities: closing a deal in the first meeting is hard. Majority of sales transactions are not made in the first client meeting. The key is to keep a good relationship with your existing and potential customers. Arrange regular lunch meeting or happy hour drinks with your customers to keep in touch. If your employees and your client companies’ employees have some common interests, line them up as well.
Invitation to join your internal events: invite your customers to join some of your company’s annual dinner or celebration occasions. This will make them feel closer to you, your employees and your company.
Invitation to support you in your speaking occasions: ask your clients to come to your speaking occasions. If the present in your presentation, give them some credits. For instance, use your client company as an example of best industry practice.
Act as if your customer is your old friend: don’t talk the way you perceive a salesperson would talk. Speak with your customers as if they are your old friend. Be personal.
Start your presentation with a casual chat and explore their needs: instead of simply selling your solution to your client, explore their needs at the beginning. Identify their problems together with them. Ask for their feedback. You often have more than one product on hand. Make sure you present them with the ones they need.
Continuous education: Make sure you keep yourself updated with the latest industry news. In order to have necessary knowledge to assess your customers’ businesses, you should constantly be taking courses and stay ahead of the game.
You will be surprise on the response of your customers once you changed your positioning. Now, you don’t appear as you are not trying to sell stuffs but to help solve problems. Your customers will be much more welcoming to see you in their office.
More Readings from the Category: The Perfect Sales Presentation Series
- Showcase Your Credibility in Presentation - Part I
- Showcase Your Credibility in Presentation - Part II
- Know Your Clients Before You Present
- The Millionaire Mindset for Sales Presentations
- Daily Exercises to Increase Your Confidence as a Sales Professional
- The Crucial Slide for Sales Presentation: Customer Pain
- Ways to Deal with Questions about Your Competitors during a sales Presentation
- The Crucial Slide: The Demo Slide
- The Crucial Slide: Closing the Deal in a Sales Presentation
- Closing Technique 1: Invitation Closing in a Sales Presentation
- Closing Technique 2: Assumption Closing in a Sales Presentation
- Closing Technique 3: Authorization Closing in a Sales Presentation
- Closing Technique 4: Psychological Closing and Trial Offer in a Sales Presentation
- Sales Closing FAQ 1: Pricing Negotiation in a Sales Presentation
- Sales Closing FAQ 2: Strategically Ignore Questions in a Sales Presentation
- Sales Closing FAQ 3: Dealing with Customers Who Are Still Evaluating Your Products
- Sales Closing FAQ 4: Dealing With Customers Who Need The Courage To Buy
