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Sales Closing FAQ 4: Dealing With Customers Who Need The Courage To Buy

This presentation tip is in the category:  The Perfect Sales Presentation Series

There are many customers who do not have the courage to make a buying decision.  As millionaire sales professional, we should give our prospective customers the encouragement. 

For instance, label them as “smart decision-maker”, “leading industry expert” and “experienced user”.  Then, say something similar to the followings:

- “As a leading industry expert, you probably want to use our products and services to get ahead of the competition”
- “As an experienced user in this field, you probably better understand the benefits of our products and services than me.”
- “As a smart decision-maker, you probably want to purchase this right away and start solving your problems tomorrow.”

Furthermore, tell them that other leading-edge companies are always using your products and services as well.  Hand over the client list.  Pinpoint to your prospective customers that they probably want to receive as the leading-edge professionals in their field like XXX.

Give your prospective customers the right courage!