Showcase Your Credibility in Presentation - Part I
A couple months ago, I heard this comments from one of the industry"s top salespersons: “a lot of people confuse about why your clients buy your products. Majority of the time, the reason why your clients buy your products is not because of your product features. It is because of you!” I found this very true. A lot of times you are facing prospects who have never tried your products before. No matter how good your products really are, your prospects have not personally tried them before. Therefore, it requires a lot of trust for your prospects to get to their buying decisions.
As a top salesperson, the first thing you need to do in your sales meeting is to showcase your credibility. In this article, I will share with you some of the things to be included in a sales PowerPoint presentation to establish credibility.
The most typical yet necessary slides to showcase credibility in a PowerPoint presentation include the followings:
An existing client list
A slide that includes all the existing clients’ logos would help establish credibility for the company. If you have a client in the same industry as your prospect, that’s even better. The rationale is that your potential prospects’ competitor must have considered carefully before buying your products. Your potential prospects will have an easier time when they try to convince their boss.
Years of operation/ establishments
If you are an established firm that is in operation for a long period of time, you probably want to pass this information to your prospects. Tell them all the awards your company has received as well. This will increase your company’s credibility.
Showcase your own establishments
The previous two points relate more towards the credibility of your company. You should also build up your credibility by showcasing your personal establishments in the industry. Some examples include years of experience you have in related fields, clients you have served or currently serving, awards you have received internally and externally, and radio or newspaper interviews you have participated in. These are all good things to be shared with your prospects to build up your personal credibility.After you have read the bullet points I have listed above, you might found that they do not work in circumstances where the company is a start-up or you are new to the industry. Go and read “Showcase Your Credibility - Part II” for tips in that case.
More Readings from the Category: The Perfect Sales Presentation Series
- Showcase Your Credibility in Presentation - Part II
- Know Your Clients Before You Present
- The Millionaire Mindset for Sales Presentations
- Daily Exercises to Increase Your Confidence as a Sales Professional
- The Crucial Slide for Sales Presentation: Customer Pain
- Positioning for Millionaire Sales Professional
- Ways to Deal with Questions about Your Competitors during a sales Presentation
- The Crucial Slide: The Demo Slide
- The Crucial Slide: Closing the Deal in a Sales Presentation
- Closing Technique 1: Invitation Closing in a Sales Presentation
- Closing Technique 2: Assumption Closing in a Sales Presentation
- Closing Technique 3: Authorization Closing in a Sales Presentation
- Closing Technique 4: Psychological Closing and Trial Offer in a Sales Presentation
- Sales Closing FAQ 1: Pricing Negotiation in a Sales Presentation
- Sales Closing FAQ 2: Strategically Ignore Questions in a Sales Presentation
- Sales Closing FAQ 3: Dealing with Customers Who Are Still Evaluating Your Products
- Sales Closing FAQ 4: Dealing With Customers Who Need The Courage To Buy
