Showcase Your Credibility in Presentation - Part II

In “Showcase Your Credibility - Part I”, we have outlined some typical things to be included in your PowerPoint slide to showcase your credibility. However, those tips are only for established firms and experienced salesperson. In this article, I will share with you some other things you should include in your PowerPoint presentation to showcase your credibility given that you or the company is new to the industry:

• Management profile:

  New start-ups neither have a long operation history nor have won a lot of external awards in the field. In these cases, you should focus on talking more about the management team. Leverage off the credibility of their background. This is a very typical slide new start-ups include in their slide package. If the management team does not have a very strong background, invite industry experts to join the company’s advisory board. You will be surprised with the number of people who are willing to be members of your company’s advisory board.

• Customer testimonial:

  New start-ups often do not have an extensive client list. However, you can turn it around by simply adding a few customer testimonials. This is an easy thing to do. Simply ask for your client’s input. Many of them are happy to help you out if you have served them well.

• Strategic alliances:

  Try to leverage off the credibility of your strategic alliances as well. If your prospects are already using a service from one of your strategic alliances, that’s even better.

• Showcase your knowledge:

  If you are new to the field, you probably do not have an extensive list of establishments in your personal profile. Therefore, you should shift the focus towards your industry knowledge. Share industry statistics or case studies with your prospects. Be prepared to answer follow-up questions.

• Participated events:

  share photos or names of attendees of your corporate events. By doing that, you can build up a sense of belongingness for your prospect to become one of them.

Finally, prepare a list of people who can give a reference for your products and services. This doesn’t necessary need to be included in your slide package. You can pull it out from your brief case when your prospects are asking for it.

Other than these things I have mentioned in this article and “Showcase Your Credibility - Part I”, you can always come up with other creative ways to increase your credibility. The key here is to build relationship and trust with your prospects. They need to trust you and know that your company will maintain good service for a long period of time.

To build professional-looking presentation, download free powerpoint templates here.

You can now easily make your own Who Wants to be a Millionaire Flash Game. You can put your own questions to the game and show it in your presentation or on your own web site.

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