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Sales Closing FAQ 3: Dealing with Customers Who Are Still Evaluating Your Products

This presentation tip is in the category:  The Perfect Sales Presentation Series

“Let me think about it and get back to you”

I used to hear this statement very often when I first started my career in sales.  Instead of waiting for the next sales meeting, what you should do is try to dig out the driving forces for them not to buy from you.

As millionaire sales professional, we should investigate and analyze the situation together with our prospective customers.  One simple yet effective thing to do is a cost and benefit analysis.  Start asking for the driving forces to buy and not buy your products and services. 

Then, try to solve all your prospective customers’ issues and show them how benefits could outweigh cost.  If needed, give some extra discount to your prospective customers if they are willing to commit right away. And then, move back to the closing and ask for the offer again.