Closing Technique 1: Invitation Closing in a Sales Presentation
I have read many books about sales techniques. I personally found Brian Tracy’s series of sales book the most useful. In the book Be a Sales Superstar: 21 Great Ways to Sell More, Faster, Easier in Tough Markets written by Brian Tracy, it had a good discussion about Invitation Closing. I will hereby share with you my personal summary of that section in this article.
Invitation closing is considered to be the most basic, logical and pressure-free type of closing technique. It could be applied in almost any sales occasions.
You can simply follow these steps to do an invitation closing:
1. Ask your prospective customers whether they have any questions. Answer all their enquiries.
2. Ask your prospective customers if you are making sense so far. Is there anything that requires clarification? Solve all their concerns.
3. Simply ask your prospective customers to give it a try.
4. Remind your prospective customers that you will take care of all the details.
As long as your presentation makes sense and could fulfill your prospective customers’ needs, closing shouldn’t be a problem for you.
I personally enjoy using this technique because it won’t make you appear as very hard-sell.
Reference and Useful Resource from Other Websites:
More Readings from the Category: The Perfect Sales Presentation Series
- Showcase Your Credibility in Presentation - Part I
- Showcase Your Credibility in Presentation - Part II
- Know Your Clients Before You Present
- The Millionaire Mindset for Sales Presentations
- Daily Exercises to Increase Your Confidence as a Sales Professional
- The Crucial Slide for Sales Presentation: Customer Pain
- Positioning for Millionaire Sales Professional
- Ways to Deal with Questions about Your Competitors during a sales Presentation
- The Crucial Slide: The Demo Slide
- The Crucial Slide: Closing the Deal in a Sales Presentation
- Closing Technique 2: Assumption Closing in a Sales Presentation
- Closing Technique 3: Authorization Closing in a Sales Presentation
- Closing Technique 4: Psychological Closing and Trial Offer in a Sales Presentation
- Sales Closing FAQ 1: Pricing Negotiation in a Sales Presentation
- Sales Closing FAQ 2: Strategically Ignore Questions in a Sales Presentation
- Sales Closing FAQ 3: Dealing with Customers Who Are Still Evaluating Your Products
- Sales Closing FAQ 4: Dealing With Customers Who Need The Courage To Buy
