Frequently Used Models in PowerPoint Presentation: SWOT Analysis

SWOT analysis is a basic yet extremely useful analysis tool currently used by almost every consulting firm and established organization.  This simple analysis helps organizations know better about their own strengths and weaknesses.  It also helps identify all the opportunities and threats in the market.

A SWOT Analysis consists of four components:

1. Strengths
2. Weaknesses
3. Opportunities
4. Threats

Identifying your company’s strengths and weaknesses is considered as internal analysis.  One point to remember is that your strengths and weaknesses should be relevant to the industry standard.  For instance, you can consider yourself cash rich with US$1 million working capital as a corner store but not as a property developer.
Opportunities and threats are external factors.  When doing a SWOT analysis, you should always think about how to leverage off your strengths and overcome your weaknesses to capture the opportunities in the marketplace.  Furthermore, if you think about the threats in the marketplace carefully, you could sometimes turn them around to become a unique opportunity.
Here is a typical layout of a SWOT Analysis in a PowerPoint presentation

Instead of simply put SWOT analysis as title, use an action title (Please refer to the Action Title Article) at the top of the slide.  This will help your audience to focus the discussion on your main points.

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